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Between the multiple types of Facebook Advertising, research has shown that News Feed Re-targeting Ads generate up to 49 TIMES more clicks at 54% LESS COST than Right Hand Side (RHS) Facebook Advertising.

The difference between Right Hand Side Ads and News Feed ads comes in the form of their location, ability to scale and engagement rate . However the news feed is where people take notice – it’s where social engagement takes place. News Feed ads’ large size and prominent placement allow for more marketing copy which makes them hard to miss. They also include all of Facebook’s regular social elements; they are likeable, shareable and commentable.

Below Picture will give you a better Idea about the concept.

RHS[1]

Facebook Ads

According to Adroll’s research, as of June 2013, news feed ads make up 0.5% of the total ads served, however clicks from these ad units now account for 15% of all retargeting clicks that occur in Adroll campaigns. This shows that Facebook Ads is essential for ROI marketers.

Yes, Are you thinking the Responsive Web Designing is the future, you are wrong, It is not the future… it is happening N.O.W…..

Well, responsive web design already gained an enormous amount of attention since its introduction in 2010. So still thinking about going responsive? Here is some good examples of great Responsive Web Designs. Do check out and also share your responsive design works…

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Looking for a designer for building RESPONSIVE WEB SITE for your company, visit www.syosys.com

No more Free Google Apps…

No more Free Google Apps to small businesses…
So start searching for “Google Apps Alternative” in Google…

Google stopped offering the free version of its Google Apps to small businesses with less than 10 employees from 6th December 2012.

However the move will not affect current customers, according to the Google Blog. Google Apps includes a “custom email address, Google Docs and Google Drive online storage “

Sundar Pichai, Google’s senior vice president in charge of Google Apps, told that the move was intended to improve customer service, which is only available to paying customers. Currently, companies with more than 10 users pay $50 a person each year for the service,

So start searching for “Google Apps Alternative” in Google. Best of Luck !!!

Build your Facebook Page
Create a Page to build lasting relationships with your existing customers and to promote your business.
Pages allow you to:

Connect with new fans with multiple well-targeted Facebook Ads
Once you have created your Page, acquire new fans for your Page with Facebook Ads.
Facebook Ads allow you to:

  • Grow yourfan base by encouraging people to like your Page by offering valuable benefits
  • Reach a large audience with a well targeted Ad campaign

To create Facebook Ads, simply:

  • Go to http://www.facebook.com/ads/create to set up your Ads
  • Create atleastfour versions of your Ads so you can experiment with differentimages, calls to action andmessaging to understand what Ads are performing the best
  • Test a variety oftarget groupsbasedoncriteria suchas age, gender, likes, interests, location, etc.
  • Regularly review the performance of your Ads by visiting http://www.facebook.com/ads/manage

Engage your fans with quality content
Develop a posting strategy to engage with your fans on an ongoing basis and increase your posts’ visibility.
Your posting strategy allows you to:

  • Give your Page an authentic and consistent voice and encourage people to like and share your posts
  • Drive sales by offering special deals and giveaways to bring people into your store

To develop your posting strategy, simply:

  •   Create a conversational calendar to help plan the timing and themes of your posts (we suggest 1–2 posts per week)
  • Post engaging contentlike photos, videos and questions to encourage fan participation
  • Highlightimportant and relevant storieswithournewstarfunctionanduse thenew“pinning” functionto anchorthe most important stories to the top of your Page for up to 7 days
  • Reach and engage more of yourfans by sponsoring Page posts at http://www.facebook.com/ads/create

Facebook’s Steps to Business Success
Influence the friends of fans by promoting social activity from your Page
Extend the reach of your posts by promoting your fans’ interactions on your Page to their friends on Facebook.
Promoting your Page’s social activity allows you to:

  • Drive awareness and promote fan interactions with your business
  • Increase the visibility of yourfans’ engagement with your posts or your Page to generate word-of-mouth promotion

To promote social activity from your Page, simply:

  •    Click http://www.facebook.com/ads/create
  • Select what you would like to promote; this can be 1) a post on your Page, 2) when people Like your Page, or 3) when  people Like a post on your Page
  • Ensure your Page has a minimum of 100 fans so you have enough reach for your campaign
  • Regularly review, pause and optimize your campaigns at http://www.facebook.com/ads/manage
Creative Facebook Timeline Covers

Click here to Discover more Creative Facebook Timeline Covers

Facebook keeps working on the improvements of the profile page to make it even better and user friendly. Just have a quick summary of facebook’s profile page time line…

facebook-timeline

New Facebook ‘Timeline’ feature makes the profile page look great. With the cover photo there are lot possibilities for creative work outs. We would like to put up some interesting and creative Timeline cover photos works here.

Facebook Timeline Photo Cover View full article »

Social network giant Facebook just announced the addition of a new feature called Organ Donor to their Facebook Timeline.

On its own Facebook sharing organ donor status page it says:

“More than 114,000 people in the United States, and millions more around the globe, are waiting for the heart, kidney or liver transplant that will save their lives. Many of those people – an average of 18 people per day – will die waiting, because there simply aren’t enough organ donors to meet the need. Medical experts believe that broader awareness about organ donation could go a long way toward solving this crisis.”

The obvious hope for the new feature is that awareness of the need for donators will become more widespread, and to further boost this, Facebook is also adding direct links that will allow interested members to register as an organ donor in an attempt to try and save more lives across the country/globe. The new features will fall under the standard Facebook privacy guidelines, meaning that visibility can be restricted through the usual manner.

Finally a great move from Facebook that is going to benefit many people with their health and one that will make you proud to be a part of.

Facebook Offers, just released in limited beta, is a new post type that can drive people to your business by distributing a special discount through your Facebook Page. Watch to learn more!

Watch the Video

Finding difficulties to create a stunning fan page with custom designed landing tab, FBML is the solution. But what if Facebook officially stopped FBML App on 10th March 2011.

Facebook Static FBML App

Facebook Static FBML App

Official Facebook Static FBML App Url : http://www.facebook.com/apps/application.php?api_key=fdfd01c9df7d644a68a4e989ae861e44  [This is not working anymore and redirecting to your facebook home page ]

Now there is only few options left for having a creative and stunning facebook landing tab for your fan page.

  1. Create an App for the landing tab using the new iframe frame work.
  2. Use some FBML App which is developed by other and not the official facebook Static FBML App.
  3. Get a method to enable official facebook static FBML App for you fan page.
Based on the above option 3rd one is the simplest way to get the static FBMl, and here you can get a method to activate the official facebook static FBML app for your fan page. Follow the steps.
  1. Click on the link below to get started
    http://www.facebook.com/add.php?api_key=fdfd01c9df7d644a68a4e989ae861e44&pages

    official facebook static FBML app

    Official facebook static FBML app - The screen shows in case you have only one Fan Page

  2. Select the page you want to add the FBML App and click “Add Static FBML”

     Official facebook static FBML app

    Official facebook static FBML app - The screen shows in case you have multiple Fan Pages

  3. To make sure that the FBML Tab is installed on your page, go to your fan page url and verify

    Verify that App is installed on your Fan page

    Verify that App is installed on your Fan page

  4. To make changes to the tab information, Click on the ‘Edit Info’ located on top of your Fan Page Title.

    Click 'Edit Info' to change the tab contents

    Click 'Edit Info' to change the tab contents

  5. Now in the FBML – FBML and click on the link ‘Go to App’

    Click 'Go to App' link in FBML App

    Click 'Go to App' link in FBML 1 App

  6. You can enter the Tab name in the ‘Box Title’ and the html code below.
    Edit the contents and HTML

    Edit the contents and HTML

    Hint : Internet Explorer IE6/7 has display problems when using External InPage CSS using <style type=”text/css”>.

     

  7. Now have a great design and make your fan page stunning using the Static FBML Tab

    Creative FBML Custom Fan page landing tab

    Creative FBML Custom Fan page landing tab

  8. Last but not least, adjust your settings to make the Tab as your landing page. Go to edit page and in ‘Manage permissions’, change the ‘Default Landing Tab’ to newly created FBML Tab.
    Hint : As you are admin of the fan page you will not be getting the landing tab effect, so ask any of your friends to confirm that it is landing on the FBML tab.

    Set your tab as default landing tab

    Set your tab as default landing tab

Additionally you can check the following fan pages to see the creative possibilities in FBML tabs.
For more creative ideas for fan page creation, I will be posting a inspiration gallery very soon. Stay tuned to get more tips and resources.

Fill In Facebook Timeline – Tips & Guidelines

  • You can use the floating add-on bar at the top of the timeline to add new events. The bar stands still even while you scroll down. Click ‘+’ button to get more options and add new events.
  • New events are organized in following sections
    • Work & Educations [briefcase icon ]
      • Add Job
      • Retired
      • Studied Abroad
      • Graduated
      • Volunteer Work
      • Military Service
      • Other Life Events
    • Family & Relationships [Love symbol]
      • Got Engaged
      • Got Married
      • Add a Child
      • Add a pet
      • Lost a Loved One
      • Other Life Event
    • Living [Home icon]
      • Moved
      • Bought a Home
      • Add a Roommate
      • Add a vehicle
      • Other Life Event
    • Health & Wellness [Apple icon]
      • Broke a bone
      • Had Surgery
      • Overcame an illness
      • Other Life Event
    • Milestones & Experiences [Flag icon]
      • Add a hobby
      • learned a Language
      • Got a piercing or a tattoo
      • Got a license
      • Traveled
      • Achievement or Award
      • Other Life Event
In all sections you facebook timeline have an option for adding “Other Life Event” which are not listed in the options, so that you can fill in at your convenience.

Facebook added a convenient feature that you can also add events directly in the Timeline.  To add an event directly in the Timeline just hover over the central blue line and click the “plus” to add new event.

All the events in your Timeline are default to “public” view. You have set the privacy by clicking the drop-down menu on the bottom of the event box where it says “public”. You can restrict the timeline event view for friends, family or relevant groups or set up a custom option to show to certain people.

You can hide or delete your timeline events.  To hide/delete, click the pencil button at the top-right of the event box.

You can minimize your timeline events.  To minimize, click the star at the top-right of the event box.

 

We would like to know ‘Filling the missing Facebook Timeline Stories – is it interesting?’ You can mark your answers in below poll, and also let us know your opinion in the comments.

“sǝʇɐpdn snʇɐʇs ʎuunɟ ǝʌɐɥ puɐ uʍop ǝpısdn ʇxǝʇ ǝdʎʇ”

No need to turn your screen to read text upside down. Want to learn how to rotate a piece of text, turn the letters upside down and flip your font around? Then read on…

rotate-text-upside-down

Have you ever seen some one posted a status message in Facebook as upside down? and really wonder how to do it? Learn the trick here… Have fun with your friends and family… View full article »

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